If you are looking for your Klout score, there isn’t one any more. Klout shut down on 25 May 2018. Lithium Technologies, which had bought it in 2014 for a reported $200 million, announced the closure two weeks earlier and said the service was “not aligned with” its long-term strategy. The shutdown landed on the […]
Mastering Twitter Terminology
Okay, Twitter is pretty basic, right? It’s social media boiled down to one hundred and forty characters, which the whole world can see. Wait… but only if they follow you, right? Well, not exactly. Once you start using Twitter, you realize that there are many easily overlooked details. If your goal is to share content, drive […]
Use Hashtags To Get a Larger Audience
Hashtags are getting bigger than ever! Have you heard about the deal between Twitter and Google?
How To Maximize Social Media Referrals
While it may be the least flashy tool in the marketing toolbox, referrals are a business’s best friend. Larger marketing productions such as commercials, sponsorships, and product placement (anyone catch that Dr. Pepper can in the Game of Thrones finale?) might make more of a splash, but the fact is that 85% of small businesses […]