Do you use social media, of course you do. How authoritative are you? What does being authoritative mean? How can you measure it?
Okay, Twitter is pretty basic, right? It’s social media boiled down to one hundred and forty characters, which the whole world can see. Wait… but only if they follow you, right? Well, not exactly. Once you start using Twitter, you realize that there are many easily overlooked details. If your goal is to share content, drive […]
Hashtags are getting bigger than ever! Have you heard about the deal between Twitter and Google?
While it may be the least flashy tool in the marketing toolbox, referrals are a business’s best friend. Larger marketing productions such as commercials, sponsorships, and product placement (anyone catch that Dr. Pepper can in the Game of Thrones finale?) might make more of a splash, but the fact is that 85% of small businesses […]