Do you use social media, of course you do. How authoritative are you? What does being authoritative mean? How can you measure it?
While it may be the least flashy tool in the marketing toolbox, referrals are a business’s best friend. Larger marketing productions such as commercials, sponsorships, and product placement (anyone catch that Dr. Pepper can in the Game of Thrones finale?) might make more of a splash, but the fact is that 85% of small businesses […]